This one didn't come from a brief. It came from a question: what happens when the raw, unposed energy of art collides with snowboard hardgoods culture?

Terry Urban has spent years documenting street culture with an eye that's honest, immediate, and completely unafraid. That same energy lives in snowboarding, in the side hits, the urban rails, the kids filming each other in imperfect settings. It just hasn't been put together like this before. So I put it together.

This is a self-initiated concept exploring what a full Studio Aitch × Terry Urban hardgoods collaboration could look like — boards designed at the intersection of two cultures that have always been closer than the industry acknowledges.