Burton snowboards
Burton doesn't need an introduction. What they need is creative that works as hard in a shop window in Salt Lake City as it does on a display in their own stores.
As a freelance retail marketing creative embedded with Burton's integrated marketing team, I produce campaign assets, in-store displays, window vinyl, and digital graphics that show up across both Burton's own retail locations and their specialty retail partners nationwide.
The work has to translate across every format, from a large-format window graphic at Salty Peaks in SLC to a Black Friday gif that stops a scroll.
Burton × Fragment Design collab
One of the most anticipated collabs in snowboard culture. I produced the retail assets supporting the Burton × Fragment Design release — in-store graphics and display materials built to match the precision and restraint that Hiroshi Fujiwara's aesthetic demands. Clean, deliberate, and culture-aware.
From Burton to the World campaign
A global marketing campaign with retail reach. I designed campaign graphics that carried the "From Burton to the World" message across in-store and partner retail touchpoints — balancing Burton's brand system with the campaign's expansive, outward-looking energy.
Window vinyl — Salty Peaks, Salt Lake City
Large-format window vinyl designed for one of the most respected snowboard specialty shops in the country. Salty Peaks' customers know their stuff — this had to feel right to a core audience, not just look good from the street.
Black Friday sale
A video gif built for the chaos of Black Friday. Fast, bold, and built to convert, designed to cut through the noise in digital retail environments where you've got about two seconds to land.