Burton snowboards
Burton doesn't need an introduction. What they need is creative that works as hard in a shop window in Salt Lake City as it does on a display in their own stores.
As a freelance retail marketing creative embedded with Burton's integrated marketing team, I produce campaign assets, in-store displays, window vinyl, and digital graphics that show up across both Burton's own retail locations and their specialty retail partners nationwide.
Burton 2027 retail graphic reset
This campain went global and I had no idea at first. I worked with creative directors to conceptulize and create what would be the global DTC retail graphics featured in Europe, United States, and Japanfor Burton’s winter 27 season.
Burton × Fragment Design collab
One of the most anticipated collabs in the winter 26 season.. I produced the retail assets supporting the Burton × Fragment Design release. We’re talkin’ in store graphics and display materials built to match the precision and restraint that Hiroshi Fujiwara's aesthetic demands. Clean, deliberate, and culture aware.
From Burton to the World campaign
I designed campaign graphics that carried the "From Burton to the World" message across DTC retail.
This is “The Games”
Window vinyl
Salty Peaks, Salt Lake City
Large-format window vinyl designed for one of the most respected snowboard specialty shops in the country. Salty Peaks' customers know their stuff — this had to feel right to a core audience, not just look good from the street.