Hank Rooney

Boulder, Colorado

Motivated and results-driven graphic designer with a passion for good design, marketing advertising, and the outdoor sports and recreation industry. With experience in creating marketing campaigns and brand designs.

Studio Aitch, LTD // Founder // 2024-Present

  • Established and developed a successful graphic design studio and clothing line from inception, including business planning, market research, and brand positioning strategies.

  • Directed all aspects of the clothing line, from conceptualization and design to production and distribution, ensuring alignment with brand vision, market trends, and quality standards.

  • Implemented strategic branding and marketing initiatives to build brand awareness and drive sales for both the graphic design studio and clothing line, leveraging digital marketing, social media, and partnerships.

  • Developed and executed comprehensive e-commerce strategies to expand market reach and sales channels.

  • Cultivated and maintained strong client relationships, serving as the primary point of contact for clients.

  • Established and managed relationships with suppliers, manufacturers, and vendors to streamline production processes, ensure product quality, and optimize supply chain efficiency for the clothing line.

Burton Snowboards // Inventory Manager & Graphic Design Mentor-ship // 2021 - Present

  • Researched design trends and competitor strategies, infusing creativity into design solutions to maintain relevance and innovation.

  • Actively participated in brainstorming sessions, and design critiques, providing valuable input and creative ideas.

  • Incorporating branding elements into designs while ensuring they align with the brand’s identity and resonate with the target audience.

  • Visual Communication: Learning how to communicate ideas, themes, and narratives visually through graphics.

  • Forecast demand for hard goods equipment, apparel, and accessories based on historical sales data, industry trends, and upcoming events.

Chromatic Collective // Brand Design // 2023

  • Conducted thorough market research to understand industry trends, target audience preferences, and competitors’ branding strategies, informing the development of effective and differentiated branding solutions

  • Developed a distinctive and memorable logo that effectively represent its identity, values, and vision.

  • Led the conceptualization and execution of comprehensive brand identities, including logo design, color palettes, typography, and visual elements.

  • Oversaw the implementation of brand assets across various touch points.

Small Grey Farm // Marketing Designer // 2021 - 2023

  • Created visually captivating branding materials, including posters, flyers, banners, and social media graphics.

  • Ensured consistency in branding and theme across all marketing collateral for the concert festival, maintaining brand integrity and reinforcing event messaging and visual identity.

  • Contributed to increased event awareness and attendance by designing eye-catching and informative marketing materials.

Front Range Community College

Multimedia Graphic Design

  • Graphic Design

  • Typography

Front Range Community College

Entrepreneurship

  • Business Development

  • E-Commerce

Western Connecticut State University

Studio Arts

  • Art History

  • Illustration